David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Consumerism
Healthcare: It’s Just Business
We like to say here at 4sight Health that healthcare is an industry no different from any other… Read More
By April 2, 2025
Outcomes
Podcast: How Healthcare Revolutionaries Think With Kemena Brooks
Podcast: Kemena Brooks on Reinvesting in Disinvested Communities Kemena Brooks is senior director of real estate development for… Read More
By April 1, 2025
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Economics
4sight Friday 3/28/25
4sight Friday | The Revolutionary Cure for U.S. Healthcare | Hospital Bed and Employment Creep | Knowing a… Read More
By March 28, 2025
Economics
Podcast: How Healthcare Revolutionaries Think With Julie Murchinson
Podcast: GenAI is Transforming Healthcare Healthcare revolutionary Julie Murchinson talks about the rapidly evolving role of generative AI… Read More
By March 27, 2025
System Dynamics
The Unstoppable Force of Hospital Beds and Hospital Employment
A hospital bed capacity study published last month in JAMA Network Open caused an industry kerfuffle. It argued… Read More
By March 26, 2025
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Innovation
4sight Friday 3/21/25
4sight Friday | How the Pandemic Changed Us and Healthcare | Consumer Skepticism of Healthcare AI | Crocodile… Read More
By March 21, 2025
Outcomes
Podcast: Lingering Lessons Five Years After COVID 3/20/25
The COVID-19 pandemic marked its five-year anniversary this month. What did we learn about ourselves, society and the… Read More
By March 20, 2025
System Dynamics
Money for Nothing and Risk for Free
There was a trampoline at the bottom of the cliff. Hospital profit margins bounced back in a big… Read More
By March 19, 2025
Outcomes
Burda on Healthcare: AI in Healthcare? I Don’t Know About That
Maybe it’s me. Maybe it’s because I turn 65 next month and will officially enter the demographic of… Read More
By March 18, 2025
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