David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Outcomes
Will Health Execs Have the Courage to Pursue DEI and ESG?
Doing what’s right for your customers is always good for your business. Your workforce should reflect the composition… Read More
By February 5, 2025
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Innovation
4sight Friday 1/31/25
4sight Friday | How Christensen Institute Would Fix Health Insurance | Market Lessons From Pharmacy, OB Services Closings… Read More
By January 31, 2025
Innovation
Podcast: Market Failures, Lessons or Opportunities? 1/30/25
Retail pharmacies and hospital obstetrical services are closing across the country. We talked about why, how consumers are… Read More
By January 30, 2025
System Dynamics
Could You Have Been a Nurse?
One of the running jokes in our family is professing that you could have been something professionally other… Read More
By January 29, 2025
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System Dynamics
4sight Friday 1/24/25
4sight Friday | The Maturation of Digital Health | Three Notes in a Bottle for Healthcare Revolutionaries |… Read More
By January 24, 2025
Innovation
Podcast: Will We Master Digital Health in 2025? 1/23/25
What do three new reports reveal about where digital health is today and where it’s going this year?… Read More
By January 23, 2025
Economics
Lane Assist for Filling Prescription Drugs
I bought a new car in 2020. It’s the same make and model as my wife’s car, which… Read More
By January 22, 2025
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Economics
4sight Friday 1/17/25
4sight Friday | Healthcare Spending’s Blank Check | Paying the Price for a Misdiagnosis | Actual Medicare Enrollment… Read More
By January 17, 2025
Innovation
Podcast: Another Blank Check for Healthcare Spending 1/16/25
We broke down the latest figures on national health expenditures and what they foretell for healthcare spending in… Read More
By January 16, 2025
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