David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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System Dynamics
Podcast: What Are the Best Options to Reduce Healthcare Administrative Costs? 4/17/25
High administrative costs are a natural byproduct of our current healthcare system. We critiqued three choices to reduce… Read More
By April 17, 2025
Outcomes
Who Owns Rural Medicine?
More than five years ago in this weekly blog post, “Which Way Will the Private Equity Pendulum Swing… Read More
By April 16, 2025
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Outcomes
4sight Friday 4/11/25
4sight Friday | The Need for Revenue Cycle Innovation | More Money Won’t Solve Emergency Care Crisis |… Read More
By April 11, 2025
System Dynamics
Podcast: Right Diagnosis, Wrong Treatment Plan 4/10/25
A new self-interested report on the sustainability of emergency care in the U.S. gets the problem right but… Read More
By April 10, 2025
Consumerism
Pay as You Portal
Time is money. Even in healthcare. Which shouldn’t be a surprise because healthcare is no different from other… Read More
By April 9, 2025
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Innovation
4sight Friday 4/4/25
4sight Friday | Lessons from the 23andMe Collapse | Meet Your Disinvested Neighborhood’s Best Friend | It’s Only… Read More
By April 4, 2025
Innovation
Podcast: Sequencing the Fallout from the 23andMe Collapse 4/3/25
What are the personalized medicine and market lessons from the fall of 23andMe, the direct-to-consumer genetic testing company?… Read More
By April 3, 2025
Consumerism
Healthcare: It’s Just Business
We like to say here at 4sight Health that healthcare is an industry no different from any other… Read More
By April 2, 2025
Outcomes
Podcast: How Healthcare Revolutionaries Think With Kemena Brooks
Podcast: Kemena Brooks on Reinvesting in Disinvested Communities Kemena Brooks is senior director of real estate development for… Read More
By April 1, 2025
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