David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Innovation
Podcast: How Healthcare Revolutionaries Think with Bruce Brandes
Podcast: Bruce Brandes on Being an ‘Entrepreneur in Residence’ Bruce Brandes has learned a lot along his journey… Read More
By June 13, 2024
Consumerism
The Most Important Phone Call a Hospital or Health System CEO Will Never Make
I never watched an episode of Undercover Boss, but I’m not always part of the mainstream. The first… Read More
By June 12, 2024
Consumerism
Burda on Healthcare: Will Consumer Complaint Portals Save Us From the System?
Former President Donald Trump — or as I call him on the 4sight Health Roundup podcast, Cheeto Jesus… Read More
By June 11, 2024
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Outcomes
4sight Friday 6/7/2024
4sight Friday | Is Healthcare’s Soul Site-Neutral? | Hospital Interoperability Slides Backwards | The Irrationality of Physician Compensation… Read More
By June 7, 2024
Outcomes
Podcast: The Irrationality of Physician Compensation 6/6/24
We looked at how and how much we pay doctors in the U.S. and why that has to… Read More
By June 6, 2024
System Dynamics
Hospitals Should Be Embarrassed by ONC’s Latest Interoperability Progress Report
If you think the lack of interoperability between healthcare providers isn’t a thing, check this out. A person… Read More
By June 5, 2024
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Innovation
4sight Friday 5/31/2024
4sight Friday | Behold the Market Magic of GLP-1 Drugs | The Broken Link Between Heart Disease and… Read More
By May 31, 2024
Innovation
Podcast: The Healthcare Market Magic of GLP-1 Weight-Loss Drugs 5/30/24
The development and commercialization of GLP-1 prescription drugs to treat diabetes are moving healthcare markets as the “easy… Read More
By May 30, 2024
Economics
4sight Health’s David W. Johnson Wins National Silver Award for Best Regular Column
4sight Health’s David W. Johnson was honored with a national Azbee Award — the Pulitzer Prize for business… Read More
By May 30, 2024
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