David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Consumerism
What Healthcare AI Adoption and the Old Kiddieland Amusement Park Have in Common
Exactly one year ago, I wrote a column called “How Can Healthcare Avoid Screwing Up AI’s Potential?” A lot… Read More
By March 4, 2021
Economics
Can Competition Save Us from Higher Healthcare Prices?
In properly functioning markets, competition reduces prices and improves the quality of products and services. The dictum applies… Read More
By March 1, 2021
Consumerism
Podcast: 4sight Friday Roundup, Healthcare’s Incentives and Disincentives to Make Care More Affordable, 2/26/21
Healthcare’s Incentives and Disincentives to Make Care More Affordable Competition? Transparency? Regulation? Reimbursement? We talked about what works… Read More
By February 26, 2021
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Economics
4sight Friday | Not-For-Profit And For-Profit Partnerships | Of Budgets And Reconciliations
Read 2/26/2021 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By February 26, 2021
Economics
The Benefits of Using Technology to Automate Common Healthcare Transactions
I can’t think of another industry that’s more transactional than healthcare. The amount of money spent on revenue… Read More
By February 22, 2021
Innovation
Podcast: 4sight Friday Roundup, What’s Your Big Idea to Fix Healthcare?, 2/19/21
What’s Your Big Idea to Fix Healthcare? Dave Johnson and Julie Murchinson critiqued the latest reform brainstorms from… Read More
By February 19, 2021
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COVID-19
4sight Friday | Healthcare Reform Brainstorms | Playing Pandemic Woulda Coulda Shoulda
Read 3/19/2021 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By February 19, 2021
COVID-19
Playing Pandemic Woulda Shoulda Coulda
If you’re an avid sports fan, second guessing is second nature. They should have gone for it on… Read More
By February 16, 2021
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System Dynamics
4sight Friday | Female Execs Take The Cheese | Seeking A Rural Healthcare Savior
Read 2/12/2021 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By February 12, 2021
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