David Burda

David Burda began covering healthcare in 1983 and hasn’t stopped since. Dave writes this monthly column “Burda on Healthcare,” contributes weekly blog posts, manages our weekly newsletter 4sight Friday, and hosts our weekly Roundup podcast. Dave believes that healthcare is a business like any other business, and customers — patients — are king. If you do what’s right for patients, good business results will follow.

Dave’s personnel experiences with the healthcare system both as a patient and family caregiver have shaped his point of view. It’s also been shaped by covering the industry for 40 years as a reporter and editor. He worked at Modern Healthcare for 25 years, the last 11 as editor.

Prior to Modern Healthcare, he did stints at the American Medical Record Association (now AHIMA) and the American Hospital Association. After Modern Healthcare, he wrote a monthly column for Twin Cities Business explaining healthcare trends to a business audience, and he developed and executed content marketing plans for leading healthcare corporations as the editorial director for healthcare strategies at MSP Communications.

When he’s not reading and writing about healthcare, Dave spends his time riding the trails of DuPage County, IL, on his bike, tending his vegetable garden and daydreaming about being a lobster fisherman in Maine. He lives in Wheaton, IL, with his lovely wife of 40 years and his three children, none of whom want to be journalists or lobster fishermen.

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Innovation
Heed the FTC’s Warnings on Your Use of Healthcare AI
I’m not sure how many times data scientists and marcom people are in the same room at a… Read More
By May 7, 2020
COVID-19
Podcast: 4sight Friday Roundup, Will COVID-19 Move the Needle on Healthcare Spending and the Uninsured? 05/01/2020
Which Way Will COVID-19 Move the Needle on Healthcare Spending and the Uninsured? David Burda interviews David Johnson… Read More
By May 1, 2020
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COVID-19
4sight Friday | What COVID-19 Is Doing to Medical Practices | Coronavirus and Healthcare Spending | Healthcare’s COVID-19 Echo Chamber
Read 05/01/2020 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By May 1, 2020
Consumerism
Healthcare’s COVID-19 Echo Chamber
What consumers think of the healthcare system in the U.S. and what the system thinks of itself are… Read More
By May 1, 2020
Consumerism
How COVID-19 Is Accelerating the Death and Rebirth of Medical Practices
The COVID-19 outbreak in the U.S. has turned everyone’s world upside down. In healthcare, no one has had… Read More
By April 30, 2020
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COVID-19
Podcast: 4sight Friday Roundup, 04/24/2020
David Burda interviews David Johnson and Gary Bisbee about the week’s biggest news around market-based change. David Johnson… Read More
By April 24, 2020
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COVID-19
4sight Friday | Don’t Be Woodrow Wilson | Predictive Analytics Combat COVID-19 | How Sick Will Medical Practices Get?
Read 04/24/2020 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By April 24, 2020
Consumerism
Consumers Tell the Health System What They Think of Its COVID-19 Response
You know what I think about health system’s response to the COVID-19 outbreak in the U.S., and you… Read More
By April 22, 2020
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COVID-19
4sight Friday | Playing Defense Against COVID-19 | About That Accreditation Survey | Lasting Coronavirus Lessons
Read 04/17/2020 Edition here. Curated by David Burda, 4sight Health’s news editor and columnist. Columns here. Find 4sight Health… Read More
By April 17, 2020
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